L’Oréal Paris selected the recently opened Suite Reyad as one of the settings to shoot scenes of Julianne Moore for a new campaign. That helped validate the vision Suite Reyad’s owner, Reyad Fritas, has for ushering in a new type of salon.
Fritas, a former colorist and artistic director at Frédéric Fekkai, opened his own salon late last year in Manhattan’s tony Pierre hotel. In addition to the nod from L’Oréal, Suite Reyad has been frequented by a star-studded list of clients including Imaan Hammam, Nina Garcia, Kenza Fourati and Alia Bhatt.
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