Most people know Evan Chen as the previous editor-in-chief of the now-defunct Lucky Magazine and the director of fashion partnerships at Instagram. But, not surprisingly, this Jane of all trades is also a bestselling children’s book author. A few days ago, the fashion influencer and mom of two debuted her third book, Juno Valentine and the Fantastic Fashion Adventure, which is about a little girl who finds the confidence she’s looking for on picture day from three quintessential female icons. And today, Chen launched the second limited edition installment of the Juno Valentine by Janie and Jack Collection which includes clothing and accessories inspired by the dynamic characters in her latest fashion fairy tale.
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Day one of book tour: ✅! Thank you to @blacktwine for making @barnesandnoble extra dreamy (thousands of books is pretty dreamy already IMO) and to the whole team and B&N and @macmillankidsbooks and @caithoyt for the support! And @tbannister for grabbing Tao off the stage when he took control of the mic! And my parents for keeping Ren from falling off the stage for the tenth time! And Ren for being Ren, just as she is.
The collection brings to life the book’s main character — Juno Valentine — along with female inspirations Audrey Hepburn, Marie Antoinette and Josephine Baker. From black-and-white Hollywood Classic to pastel tulle Queen of Sweets and bandana and animal Jazz Age prints, your little one can dress up as a fashion icon from the past. The red bow tulle dress is perfect for an evening party, while the rose dress is the ultimate holiday brunch outfit. Plus, there are also gender-neutral wardrobe staples like lightning-bolt embroidered denim overalls and a bandana puffer jacket. With this collection, inclusivity for all children is a high priority. Chen even dressed her own children, Ren and Tao, in some of the adorable fall time get-ups.
The collection features over 50 pieces in sizes 6-12 months to 12 years, with prices ranging from $16 to $159. Shop the full line today in Janie and Jack stores nationwide and on JanieandJack.com.
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